Don’t limit Stephen Curry to the court. In a new interview with Variety, Curry talks about launching his production company Unanimous Media with Sony Pictures Entertainment.
Curry formed the company with Jeron Smith, a former Nike brand manager and White House deputy director of digital strategy during the Obama administration, and producer Erick Peyton (both pictured below).
In Variety’s weekly podcast Strictly Business, Jeron Smith explains how this a natural next step for Curry. “When you’re touching and reaching as many people as possible, there’s no more effective way to do it than media,” says Smith.
According to Variety, the company has several films already in development. They hope to extend as far as video games, virtual reality and consumer products, but films and TV are the focus of the deal, with concentrations in three core areas: faith, family and sports.
“Obviously I have a day job,” says Curry while talking about balancing it all. “I have to make sure I’m the best basketball player I can be for the next however long I’m playing.”
Curry joining his teammate Kevin Durant and rival Lebron James in the producing world signifies a trend amongst athletes, but it seems Hollywood is ready.
Congratulations to Stephen Curry, Jeron Smith and Erick Peyton.