PUMA announced it will proceed with releasing items from its collaboration with the late Nipsey Hussle.
Adam Petrick, PUMA’s global director of brand and marketing, revealed the news during The Wall Street Journal’s Future of Everything Festival.
“We’re going to keep the marathon going,” said Petrick. “We’ll work with his family. We’ll support his kids. We’ll do a lot of interesting things. We’re going to release some product that we created him. We’ve also got some charity activations to support what he was doing in Crenshaw and continue the work he was doing through his foundation.”
Hussle, whose given name was Ermias Asghedom, was fatally shot outside of his clothing store Marathon in Los Angeles in March. Hussle announced his partnership with PUMA a few weeks before he was killed.
The items from the collaboration are currently expected to still be released this fall.