Lauren London Continues The Marathon with PUMA Collaboration ‘Forever Stronger’

Lauren London has announced a collaboration with PUMA — Forever Stronger.

PUMA recently posthumously released a collection with London’s late partner Nipsey Hussle. Hussle was working on a collection with PUMA before he was fatally shot in March.

London’s decision to continue working with PUMA signifies a continuation of Hussle’s work.

In the announcement video, London recites a poem likely wearing pieces from her forthcoming collection.

“Cause pain is the light. Pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows,” recites London.

The locations in the video are reminiscent of London and Hussle’s February GQ cover.

#LaurenLondon and #NipseyHussle for #GQ. ?? (?: Awol Erizku)

Posted by The Top Tea on Thursday, February 21, 2019

In a statement released through London’s YouTube Channel, it’s clear that this was an intentional creative vision for London.

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

Watch the full ad below:

Although no dates have been confirmed, the collection is currently expected to release in 2020.

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Bryant Smith

Bryant is creative, personable, quick-witted and the founder of The Top Tea. He is a Howard alum and USC graduate student. He’s toured multiple countries, sung background for artists such as Mary J. Blige, Fantasia and Andra Day and performed at venues like The White House (under Pres. Obama) and The Kennedy Center on multiple occasions. Bryant also worked on the casting team for Netflix’s Rhythm + Flow.

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