Lauren London Continues The Marathon with PUMA Collaboration ‘Forever Stronger’

Lauren London has announced a collaboration with PUMA — Forever Stronger.

PUMA recently posthumously released a collection with London’s late partner Nipsey Hussle. Hussle was working on a collection with PUMA before he was fatally shot in March.

London’s decision to continue working with PUMA signifies a continuation of Hussle’s work.

In the announcement video, London recites a poem likely wearing pieces from her forthcoming collection.

“Cause pain is the light. Pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows,” recites London.

The locations in the video are reminiscent of London and Hussle’s February GQ cover.

#LaurenLondon and #NipseyHussle for #GQ. ?? (?: Awol Erizku)

Posted by The Top Tea on Thursday, February 21, 2019

In a statement released through London’s YouTube Channel, it’s clear that this was an intentional creative vision for London.

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey. This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

Watch the full ad below:

Although no dates have been confirmed, the collection is currently expected to release in 2020.

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Bryant Lydell

Bryant Lydell is creative, personable and quick-witted Howard and USC alum. He's the founder of The Top Tea, a songwriter, screenwriter and member of the casting team for Netflix's NAACP Image Award-winning hip-hop competition series Rhythm + Flow.

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