Somebody at Fenty Beauty deserves a raise, because they have knocked it out the park.
The Rihanna beauty brand released a holiday gift guide with Tiffany Pollard, aka New York, aka the original HBIC, aka the Queen of reality TV telling the fellas and ladies the perfect gifts to buy, and it’s already an iconic collaboration.
The video shows New York highlighting several gifts uncensored, which allows her to curse, make sex sounds and more. It is hilarious and everything you love about New York.
Knowing your audience and fan base is key in marketing, and this shows yet again that Rihanna’s team has beautifully mastered that skill. Check out the full gift guide here: