Nike officially released its first piece with Colin Kaepernick Thursday morning, and it sold out within a couple of hours.
The shirt was first seen on LeBron James when he wore it walking into to a preseason game on October 4th. And now it’s semi-available to the public.
Nike announced in September that Kaepernick would be the face of their anniversary #JustDoIt campaign. Kaepernick hasn’t played professionally since January of 2017, so fittingly, the campaign slogan was, “Believe in something. Even if it means sacrificing everything.”
The announcement brought a lot of criticism, but the support outweighed it. According to CBS News, Kaepernick added nearly $6 billion to the Nike’s market value.
There currently aren’t any details on when the shirt will be available again.